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Personal Capital Review: Is It the Best Wealth Tracking Tool?

Last Updated on August 10, 2019 Last Updated on August 10, 2019
Simply Put: Personal Capital is a free suite of tools that help track wealth and optimize investments. These tools help investors track their net worth, budget, improve investment allocations and cut 401k fees. The Retirement Planner tool is the most sophisticated, realistic retirement planning calculator available today.



Budgeting Type

Business Style




  • Award-Winning App & Suite of Free Tools
  • Retirement Planner
  • Retirement Fee Analyzer
  • Investment Checkup


  • 0.89% Management Fee
  • $100k Minimum Investment

Let me guess…You’re here because you’re looking for something more than just a budgeting app. You’re looking for the Swiss army knife of digital financial tools. Something that will track not only your cash flow but analyzes your net worth and investment accounts – all in one place.

Perhaps you’ve already heard about their remarkable features like Retirement Planner, Fee Analyzer, and Investment Checkup.

Or, maybe you’re curious about their wealth management service. They’ve got plenty of expert financial advisors who can help you construct a custom investment portfolio.

Either way, you’re here because you want to be better with your money, and you’re looking for ways to optimize it. But you need the right tool to get you there.

In this Personal Capital review, we’re going to examine their mobile app and investment management features. But before moving forward, quickly arm yourself with a stiff glass of something 80 proof, because damn it, you deserve it, you handsome devil.

Now, where were we? Oh yeah…

What Is Personal Capital?

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Personal Capital offers both a free, finance tracking app and a wealth management service. It blends cutting-edge technology with people power to help manage your financial life.

The company was founded by Bill Harris in 2009. They’re headquartered in Redwood City, CA with additional offices in San Francisco, CA, Denver, CO, Dallas, TX, and Atlanta, GA.

They recently completed a Series F funding round raising an additional $50 million. Personal Capital has grown to over $9 billion in assets under management (AUM) with more than 19,000 investment clients in the United States.

Their award-winning mobile app has two million users and tracks $650 billion in combined account value.

They’ve described themselves as:

Digital wealth management with a holistic approach.

Personal Capital parks all of your accounts in one garage.

Notable Accolades:

  • 2017 Personal Best – Kiplinger
  • 2014 and 2015 CNBC Disruptor 50 List – CNBC
  • Best Five Free Apps to Invest Smarter – CNN
  • Staff Pick 2013, 2014 – Google Play
  • One of the Top Registered Investment Advisors in America (RIA) – The Financial Times
  • 2016 Webby Awards Honoree in Financial Services and Banking category
  • “The best free finance tracking app available.” – MacWorld

Personal Capital is lauded for being one of the best personal finance apps in the industry.

Bird’s Eye View

Fees & Features



Budgeting Style
Business Style

Income, Expenses, Investment Performance, Holdings, Allocation, Net Worth

Investing Tools
Retirement Planner, Retirement Fee Analyzer, Investment Checkup

Alerts and Reminders:
Email Alerts

Encryption, MFA



Budgeting Style
Category Tracking

Spending, Income, Debts, Assets, Net Worth

Investing Tools
Performance Analyzation, Allocation, Value, and Stock Market Comparisons

Alerts and Reminders:
Email Reminders and Alerts, Goal Reminders within the App

Encryption, MFA

$6.99 a month


Budgeting Style
Zero-Based Budgeting

Spending, Income vs Expense, Net Worth,

Investing Tools
Tracking Only

Alerts and Reminders:
Email Alerts, Goal Reminders Within The App




Personal Capital Budget like a business and focus on your cash flow. In addition to their budgeting software, they have an awesome suite of tools to help you optimize your investments. Did we mention it's free? Plan Your Future Personal Capital

Getting Started

Creating a Personal Capital account is quick and straightforward. You can do it from either your phone or laptop. You’ll have to enter an email address, name, and create a password. Once that’s done you can move forward with linking your external accounts.

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In addition to your banking information, you can add art, jewelry, custom stock options, and any other assets or liabilities to provide Personal Capital with an accurate financial picture.

You’ll then complete an investor profile which involves answering questions regarding your risk tolerance, spending habits, annual savings, and current net worth. The entire process takes around five minutes.

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Boom. You’re up and running.

Your Financial Dashboard

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If you’re a fan of colorful charts and sexy graphs, you’re gonna love the dashboard. It displays your net worth, cash flow, budgeting, and portfolio balance on one consul. It’s a user-friendly experience with aggregated account data displayed in real time.

Net Worth Calculator

The net worth calculator is the aggregate of every account you’ve linked.

Manage your net worth in several ways:

  • By your financial accounts
  • By your portfolio performance as a whole
  • How it’s performed by month, year, or account’s lifetime

Personal Capital Screenshots

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The blue is your entire portfolio while the green is just your investments and the red is your debt.

Personal Capital lets you link:

  • Bank Accounts
  • Investment/Taxable Accounts
  • Retirement Accounts
  • Credit Cards
  • Mortgages
  • Home Equity
  • Jewelry
  • Art
  • Alternative Investments

After you’ve linked your accounts, Personal Capital breaks down everything you own into assets (things that put money in your pocket) and liabilities (things that take money out of your pocket).

The app lets you compare yourself against others your age, or tracks your net worth based off of your income bracket. Your progress gets measured over time. It also sends financial advice on ways to improve.

The net worth calculator shines the spotlight on your debt too. Track it by setting a goal to have it paid off. Personal Capital will keep you on the path with notifications.

Retirement Fee Analyzer

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This is where Personal Capital shines. We’re bombarded with warnings about the danger of fees. Even 1% sounds small until you add it up over 30 years. That’s tens of thousands of dollars lost. Don’t let yourself be surprised. Get in front of it now and fix it before you retire.

This tool paints a vivid picture of exactly how much fees are nibbling at your nest egg.

Your data gets analyzed in comparison to their benchmark. You’re shown another sexy graph displaying your lost earnings (lost earnings are not sexy, however).

It’s especially excellent at determining whether your employer’s 401(k) is a worthwhile investment. Discover hidden fees you didn’t even know you were paying – and how they’re impacting your portfolio’s long-term performance.

Many factors can have a drag on your portfolio’s growth. Personal Capital breaks them down:

  • Expense ratios
  • Load Fees
  • Trading costs
  • Market impact
  • Advisory costs

The Fee Analyzer exposes costly mutual fund expense ratios. It will tell you exactly how much you’re paying – even taxes you didn’t know you were paying.

Here are some eye-opening stats off their website:

  • $155,000 is the average amount lost in 401(k) fees
  • 30% of 401(k) earnings are lost to fees when factoring compound interest
  • $25B national loss to 401(k) fees per year (that’s the Gross Domestic Product of the state of Vermont)
  • A mutual fund 401(K) is 8% more expensive than a non-mutual fund

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Do you know what you’re paying?

Certain fees aren’t always apparent, and it’s a real eye-opener to see precisely how much damage they can do.

A small leak will sink a great ship. – Ben Franklin

Retirement Planner


This tool is the bee’s knees. In the Retirement Planner, you can run multiple scenarios including income events like:


You can run scenarios including how far into retirement you plan on working or additional windfalls you might receive.

Retirement Planner lets you add spending goals into the equation too. Planning an exotic vacation? Saving for a home? A wedding?

Retirement Planner lets you run all of these different variables to see how they’ll affect you in your golden years (or whenever you hit financial independence). You can also run multiple scenarios against each other. Find one that fits like a fantastic pair of shoes.

It’s a retirement readiness assessment using your financial data. They combine it with a Monte Carlo analysis to see how prepared you are (Monte Carlo analysis got its name from famed casinos in Monaco that use a computer to run large numbers of simulations to identify probabilities of various outcomes).

If you’re a client, the Smart Withdrawal feature, helps you extend the life of your portfolio by:

  • Generating cash flow
  • Leave a legacy to your loved ones

Investment Checkup

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Is your portfolio set at the optimal level to maximize returns while reducing risk? Are you taking on too much risk? Investment Checkup will tell you. Its recommendations are based on the answers you gave in your investor profile.

Sweet features like:

  • How much you need to rebalance
  • Compare your current situation to a target allocation
  • Customized financial plan based off of your current holdings and goals
  • Analyze past portfolio performance and compares with a recommended target allocation

Portfolio Balance

It’s called the You Index. It’s the combination of all of your holdings into a single number and gets measured against the S&P 500 and the DOW.

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It also looks at your holdings and breaks them down by asset class. You’ll get a crystal-clear picture of how you’re invested. U.S. holdings even show how weighted you are in each sector (e.g., 22% of your portfolio invested in technology versus 5% in utilities).

Personal Capital Screenshots

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Cash Flow

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Get a detailed analysis of your income and expenses. Select a time frame or customize for a specific report. Every linked external account with an upcoming bill will display too. See what forthcoming bills you’ve got with this feature.


Set a monthly budget and let Personal Capital handle the rest. Works in sync with your cash flow for realizing income and expenses. Is your budget on point this month? You’ll receive a notification to let you know.

Wealth Management Services

Smitten with their free tools? Personal Capital does have an advisory service. But at what cost?

Bird’s Eye View

Accounts supported:

Account minimum:

  • $100,000 to qualify for a Personal Capital Financial Advisor

Fee structure

  • First $1M: 0.89% covers all trade costs, custody, and management fees
  • $1M – $3M: 0.79%
  • $3M – $5M: 0.69%
  • $5M – $10M: 0.59%
  • Over $10M: 0.49%

Personal Capital is a fiduciary which means they’re required by law to act in your best interests.

Personal Capital Tier Structure

Up to $200,000: Investment Service – All of their free tools plus:

  • A financial advisory team
  • Tax efficient ETF portfolio
  • Smart Weighting
  • 401k advice
  • Cash flow and spending insights
  • 24/7 call access including weekends and after-hours

$200,000 – $1M: Wealth Management – Receive all of the Investment Service plan features plus:

  • Two dedicated financial advisors
  • Customizable stocks and ETFs
  • A complete financial retirement plan
  • College savings and 529 planning
  • Tax-loss harvesting and tax location
  • Financial decisions support (including insurance, home financing, stock options, and compensation)

Over $1M: Private Client – Includes everything in the Wealth Management plan along with:

  • Priority access to a CFP
  • Advisory team
  • Investment committee and support
  • Investment portfolio mix of ETFs, individual stocks and bonds
  • Family tiered billing
  • Private banking services
  • Estate, tax & legacy portfolio construction
  • Donor-advised funds
  • Private equity and hedge fund review
  • Deferred compensation strategy
  • Estate attorney and CPA collaboration
  • Access to private equity investments

The Private Client Plan is their premium service offering to high net worth investors.

Investment Strategy

Personal Capital’s investing strategy uses an asset allocation of six classes and takes a traditional indexing approach. Portfolios are constructed with:

  • U.S. stocks
  • International stocks
  • U.S. bonds
  • International bonds
  • Alternatives (REITs, commodities like gold and energy)
  • Cash

Personal Capital looks for ways to lower your tax bill by avoiding tax-inefficient, mutual funds and putting higher-yielding assets into tax-advantaged accounts (retirement accounts) and lower-yielding assets into taxable accounts.

For example, high-yielding stocks and fixed income securities are placed into your retirement account (Roth IRA, Traditional IRA). Investments paying non-qualified dividends like real estate investment trusts (REITs) are also placed in tax-advantaged accounts.

Tax-loss harvesting adds an extra layer of tax efficiency by selling losing stocks to offset any gains.

Rooted in Modern Portfolio Theory (MPT): Diversify! Diversify! Diversify!

Nobel Prize-winning economist and creator of Modern Portfolio Theory, Harry Markowitz, said the best way to reduce risk while increasing returns is through diversification. Why?

Because if you put all your money in one basket and that basket tanks, you’ve lost all your money. But, if you spread your money across many baskets, you’re less likely to experience a financial heart attack.

For example, $100 in one bucket and that bucket goes out of business equals a total loss of $100.

However, $100 spread across ten buckets with $10 in each and one bucket goes out of business… a $10 loss. You’re still left with $90. We like those odds better. Assets that aren’t correlated with one another in a diversified portfolio increase its performance while reducing risk.

Personal Capital follows this approach when constructing their portfolios.

Tactical Weighting (aka Smart Indexing)

The U.S. equities portion of a Personal Capital portfolio is a well-diversified selection of 70 individual stocks. It employs a strategy referred to as Tactical Weighting. WTF is that?

Tactical weighting limits exposure to any one sector in favor of greater diversification. The idea is to insulate you from potential market downturns. It seeks to improve upon indexing by evenly distributing the weight of each sector.

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For example, in the above graph, the yellow bars represent the S&P 500 index while the blue bars represent a tactically weighted S&P 500. In the chart on the left, the regular index has 16% exposure to the technology sector while the tactically weighted index has only 8%.

There’s an equal percentage across sectors. No single sector gets too much love.

The Tactical Weighting approach improves upon indexing by maintaining a more evenly weighted exposure to each sector.

It’s not market-cap weighted like a traditional index where more prominent companies receive a larger slice.


Smart Weighting simulations were shown to increase returns by almost 1% when compared to the S&P 500.

Buying individual securities also creates a more significant opportunity to use tax-loss harvesting.

Socially Responsible Investing (SRI)

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Concerned with how companies are treating its employees and the planet? Socially responsible investing factors in environmental, social, and governance issues.

If a company is profiting while treating its employees or the environment like shit, Personal Capital won’t include them in your portfolio.

Added Perks and Guidance

Own a home or have rental properties? You can track your real estate holdings and home’s value through Zillow’s Zestimate.

They don’t manage 401(k), HSA, or 529 but they do offer advice as to what your next steps should be when funding those accounts.


The above example is their recommendations for funding a college 529 plan.

Personal Capital clients gain access to home purchase, estate planning, and college savings consultations.

Customer Support

24/7 call access including weekends and after-hours or email.

When I had a consult two years ago, I had a great customer service experience. My advisor took the time to answer all of my questions. He always sent out timely emails with additional information.

Personal Capital even sent my advisor’s resume to me with a link to the SEC’s website that had additional information on him. That’s my idea of transparency.

Is Personal Capital Safe?

Personal Capital is insured through the securities investor protection corporation (SIPC) up to $500k in cases of insolvency.

Your data is encrypted with AES-256 with multi-layer key management and rated A+ by world-renowned Qualys SSL Labs. This level of encryption earned Personal Capital a stronger rating than most banks.

You must authenticate your device, and you’ll receive a phone call, text, or email verification to confirm your identity. There’s an added security layer with Touch ID on iPhone and mobile-only PINs on iOS / Android.

Your financial data is stored with 3rd party Yodlee – a fintech industry veteran. Personal Capital says your credentials are safer in Yodlee’s data center than they are in your browser!

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Resources & Education

Their resource center, Daily Capital, relies on the strength and experience of Personal Capital advisors and financial experts. You’ll find many articles on topics related to investing and markets, financial planning, and current news.

Award-Winning Mobile App

Wear Personal Capital around your wrist (both iPhone and Android-friendly watches) to access your financial dashboard. See real-time updates on your investment holdings, spending, portfolio performance, and current balance.

Is Personal Capital Worth It?



  • High management fee (0.89% for account balances up to $1M)
  • High account minimum ($100,000 minimum to qualify for their advisory service)
  • Once your account balance hits $100k, you’ll receive calls from their advisors about opening an account (however, some consider this a milestone on their FI journey)

Final Thoughts

Personal Capital’s powerful, free app is one of the best in the industry. It’s worth getting for the Investment Checkup, Retirement Planner, and Retirement Fee Analyzer tools alone.

If you’re looking to hit your financial goals, their mobile app will help get you there.

I’m a little put off by their wealth management fee, which is why I decided to look elsewhere for a place to park my cash. 0.89% is lower than what most financial advisors charge, but is on the high side compared to robo-advisors like Betterment or Wealthfront.

Personal Capital does roll out the red carpet for its clients with an enhanced, personal touch. If you’re ok with the higher management fee, it’s an excellent service for the level of attention you’ll receive, especially if you prefer someone else managing your money.

However, it’s probably why their app has over two million users compared to just 19,000 investment clients. Is it because the app is free or is their management fee too high?

History shall decide. Until then, check out their app. It’s good. It’s like finding the last available parking space in a crowded mall parking lot during the madness of holiday Xmas shopping season.

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