Get Started Investing

Ally Invest Review: Low-Cost Products Paired with Commission-Free Trades

Listen Money Matters is reader-supported. When you buy through links on our site, we may earn an affiliate commission. How we make money.
Simply Put: Ally Invest is a digital investing platform offering commission-free stock, ETF, and options trading. Its cash-enhanced managed portfolio carries no advisory fee while there's no required minimum to open a self-directed brokerage account. You'll gain access to 24/7 customer support, a variety of investment choices, an ample selection of account types, and a substantial number of trading tools.


  • Commission-free U.S. stock, ETF, and options trading
  • No account minimum for self-directed brokerage accounts
  • Substantial number of investment choices and account types
  • Large selection of trading tools


  • No physical branches
  • No fee-free transaction mutual funds
  • Practice accounts only available on forex trading

I’m sure you’d agree that Ally Bank has grown into a major player in the financial services industry. Headquartered in Detroit, Michigan, they started as the General Motors Acceptance Corporation (GMAC) in 1919, providing automotive financing.

Since then, they’ve changed their name and expanded their services to include home loans, online banking, and, most recently, investing. Ally Invest has grown to hold $7.1B in assets with over 336,000 funded brokerage accounts.

They’re praised for their low-cost products and commission-free trading.

But is Ally Invest worthwhile compared to other online brokers?

This Ally Invest review examines who they are, what they’re selling, and whether you should open an account.

Ally Invest: Who Are They?

ally invest mobile app

Before Ally included a brokerage service offering, they were resigned to car financing, mortgage loans, and online banking.

That all changed when they acquired TradeKing in 2016. TradeKing’s platform integrated with Ally’s, which became Ally Invest.

The merger meant Ally could offer a broader range of financial products, letting you house both your banking and brokerage accounts under one roof.

Key features include:

  • Self-directed and managed portfolios
  • Commission-free trades on U.S. listed stocks and ETFs
  • In-depth market research and trading tools
  • Commission-free options trading and $0.50 per contract
  • Forex trading
  • Margin accounts
  • No account minimums for self-directed brokerage accounts
  • Individual and joint taxable, IRAs, custodial, and Coverdell savings accounts

Ally Invest Alternatives

Minimum Investment:

Management Fees:
0.30% advisory fee for non-cash-enhanced portfolios

$50 - $3,500 cash sign-up bonus

Tax Loss Harvesting:

Portfolio Rebalancing:

Assets Under Management:

Minimum Investment:

Management Fees:
$0, $5 Gold monthly subscription

Get a free stock

Tax Loss Harvesting:

Portfolio Rebalancing:

Assets Under Management:
10 million users, company valued at $7.6 billion

Minimum Investment:

Management Fees:
0.35% - 1.05% advisory fees

Open Your Account

Tax Loss Harvesting:

Portfolio Rebalancing:

Assets Under Management:
$2 trillion

Whether you’re looking to fund an IRA, invest in a mutual fund, or take advantage of its robust selection of trading tools, Ally Invest has a little something for everyone.


Self-Directed Trading, Investment Choices & Commission-Free Trades

If you’re a hands-on investor, this is for you. Ally Invest offers commission-free trades on U.S. listed stocks, ETFs, and options trading (only $0.50 per options contract).

You can choose between thousands of stocks, ETFs, and mutual funds. The bulk of securities found on Ally’s platform include Vanguard, iShares, Wisdom Tree, and GlobalX.

Caveat: Ally Invest charges a $9.95 commission on all mutual funds. Only commission-free ETFs, stocks, and options trading is available.

You’ll also be able to trade both equity and index options along with fixed income securities, including:

  • Corporate
  • Agency
  • Treasuries
  • Municipals
  • Strips & zeros
  • CDs
  • New issues

Intelligent Trading Tools

Watchlists. Track real-time market data, create custom watchlists and set up price alerts on security groups of your choosing.

ally invest streaming charts

Streaming Charts. View up to eight interactive chart types while gaining access to 36 drawing tools. You can analyze stock, ETF, and index performance through settings configured to your exact preferences.

Probability Calculator. Measure the volatility of every trading decision. Are the choices you’re making optimal? This tool crunches the numbers to help you avoid selecting the wrong option.

Profit/Loss Graph. Analyze your trade’s potential, volatility, and its likely outcome.

ally invest market data

Research and Market Data. You’ll get stats and metrics on the companies that matter most to you. The tool also features high/low prices, dividend rates, news, and peer performance comparisons.

Mobile Trading. You’re not bound to your desktop with Ally Invest. Gain instant market access with the mobile app. Receive news updates and place trades anytime.

Options Chains. Get a bird’s eye view of available trades you’d like to make and place them.

Commission-Free Options Trading with 50 Cent Contracts

Ally Invest’s $0.50 options contract undercuts most discount brokers, including Charles Schwab ($0.65 per contract), TD Ameritrade ($0.65 per contract), and Merrill Edge ($6.95 commission fee and $0.75 per contract).

Both beginner and expert options traders will benefit from Ally’s trading playbook.

The platform is a tiered structure based on your knowledge level and experience.

options trading strategies

Ally boasts a trading strategy for every skill set.

Tweet This

Forex Trading Platform

The foreign exchange (forex) market is huge. It’s the largest and most widely-traded market in the world. Trillions of dollars exchange hands daily.

With Ally, you can trade up to 50 currency pairs including, silver and gold. You’ll gain access to a wide selection of educational material and research, analysis, and trading tools.

If you’re new to forex trading, you can create a practice account to decide if it’s the right choice for you.

The minimum deposit needed is $250, but Ally recommends $2,500 to take full advantage of the platform’s benefits.

Managed Portfolios

Cash-Enhanced Portfolios

If you’re a hands-off investor, this option will make the most sense. For a $100 minimum investment, you can get started. This managed portfolio carries no advisory fees, annual charges, or rebalancing fees.

However, 30% of your portfolio is set aside in a high-interest-earning cash account with a 1.80% APY. While Ally will rebalance your portfolio for you, the portfolio maintains a 30% cash cushion.

portfolio allocation

This is the allocation I got when answering their investor profile questionnaire. Notice even with a very high risk tolerance, only 66% of my portfolio is holding stocks.

Low Cash Allocation Portfolio

If that idea doesn’t particularly thrill you, consider their lower cash allocation portfolio. You will pay a 0.30% advisory fee, but your cash holdings will be substantially less.

This could boost your returns long-term as you won’t experience a significant cash drag as more of your money will be sitting in the stock market, earning compound interest.

Consider the difference:

For example, if your starting account balance is $1,000 and carries a 0.30% advisory fee, that’s only $3 (plus whatever costs the funds carry themselves).

If you’re creating a cash-enhanced portfolio with a starting amount of $1,000 and 30% is set aside as a cash buffer, that’s $300.

Portfolio Types

When constructing your portfolio, you’ll have four options:

  1. Income: The most conservative of the bunch, this one offers steady dividend yields while maintaining a low-risk position. Ideally suited for retirees (or early retirees).
  2. Tax Optimized: If you’re in a higher tax bracket and hold assets in a non-retirement account, Ally Invest places securities that are taxed at lower rates. For example, municipal bonds will go here as they’re exempt from federal income taxes.
  3. Core: Your foundational portfolio consisting of domestic and international equities and fixed income securities. It’s custom-built to your risk profile ranging from conservative to aggressive.
  4. Socially Responsible: If you care about helping the planet while making money, this portfolio will appeal to you. SRI portfolios choose securities based on their environmental, social, and governance footprint. Invest in companies that are improving our world through diversification in the workplace, ethical business practices, or lowering its carbon footprint.

Each portfolio type lets you invest in either a cash-enhanced or lower cash allocation portfolio.

This online brokerage is best described as a robo-advisor with a human touch. A team of humans selects the specific funds found in your portfolio and monitor it 24/7 through its use of smart technology.

Your portfolio is rebalanced as needed, and you can check its progress anytime with its suite of digital tools.

When opening your Ally Invest account, the amount of risk you assume depends on how you answer their investor questionnaire risk profile. You tell them your goals and they’ll suggest a portfolio type to match.

Ally Invest
Ally Invest offers commission-free trading on all U.S. listed stocks, ETFs, and options. Its investment products are many, including self-directed brokerage accounts, IRAs, managed portfolios, margin accounts, and forex trading.

Self-Directed and Managed Account Types

Ally Invest has a suite of account options depending on your situation and investment goals. The accounts supported include:

You can also fund an Entity Account, which provides even more investment options. Your choices are:

  • Trusts
  • LLCs
  • Investment Club
  • Corporate
  • Partnership
  • Sole Proprietorship

If you prefer to build a portfolio yourself, Ally Invest leaves you with an ample selection. You can fund a self-directed brokerage account of your choosing and manage your money while sidestepping advisory fees.

Margin Accounts

Margin accounts are available on Ally’s platform and require a $2,000 minimum to open. Its interest rates are tiered:  

The higher the balance, the lower the interest rate.

Rates range from 5% ($1M balance) to 9.50% ($0 – $9,999 balance). You can borrow up to 50% of your account’s value, but that number will vary based on the security type.

Minimum Deposits and Fees

  • $0 for self-directed brokerage accounts
  • $2,000 for margin accounts
  • $100 for managed portfolios
  • $250 for Forex trading

Ally Invest’s platform is low cost, but there are still a few fees to be mindful of when using its services. A few fees to be aware of:

  • Advisory fee: 0.30% on all non-cash-enhanced managed portfolios. All cash-enhanced portfolios carry no advisory fee, but you must hold 30% of your portfolio in cash at all times
  • IRA: $50 transfer fee and $25 closure fee
  • Mutual funds: $9.95 commission fee on purchases and sales
  • Bonds & Treasuries: $1 per bond with $10 minimum per transaction
  • Low-Priced Securities: Stocks priced less than $2 will cost $4.95 per trade

Security: Is Your Money Safe?

Life preserver

Ally Invest Securities, LLC, belongs to the Securities Investor Protection Corporation (SIPC) and provides account protection up to $500K (including cash claims up to $250K).

Their clearing firm, Apex Clearing, bought an additional insurance policy through a group of London Underwriters to supplement SIPC protection up to $150M.

Both Ally Invest Securities LLC and Apex Clearing are members of FINRA and SIPC.

Additional Perks and Guidance


You can earn up to a $3,500 cash bonus when opening an Ally Invest self-directed account. The minimum deposit is $10,000. It’s a tiered structure. For example, funding an account with $10,000 earns you $50 while funding an account with $2M earns you $3,500. The higher your initial deposit, the higher the cash bonus.

Transfer Fee Reimbursement

When you transfer an existing brokerage account to Ally Invest, you can earn up to a $150 reimbursement on a one-time transfer of $2,500 or more.

Maxit Tax Manager

While Ally doesn’t include features like tax-loss harvesting, their third-party service, Maxit Tax Manager, helps you weigh the tax implications of your investment choices.

If you’re doing any trading, it will also account for corporate events like mergers, stock splits, wash sales, and spin-offs.

Customer Support

While Ally doesn’t have a physical branch office, you do have 24/7 access to its customer support team via phone, email, and chat.

Who Should Use Ally Invest 

Ally Invest appeals to both beginner and seasoned investors alike.

Active Traders will enjoy the platform’s robust suite of trading and charting tools while enjoying $0 trading commissions.

DIY investors will appreciate the self-directed brokerage account option. You have the choice to bypass its managed portfolio and fund your investment account the way that makes sense for you.

Hands-off investors can easily create a managed portfolio with the option to use either the cash-enhanced or low-cash allocation method. Ally’s team will create a portfolio for you based on your investment goals. Because of the ample amount of educational resources on the site, beginner investors should have no trouble getting started either.

Is Ally Invest Worth It? 


  • Commission-free U.S. stock, ETF, and options trading
  • No minimum deposit for self-directed brokerage accounts
  • Substantial selection of trading tools
  • Ease-of-use platform with 24/7 customer support 
  • Ample amount of investment choices and account types


  • Mutual funds carry a $9.95 commission on trades
  • $0 advisory fee only applies to cash-enhanced portfolios
  • Practice accounts only available with forex trading
  • No physical branches

Bottom Line

Ally Invest’s low fees, online stock trading tools, and a substantial number of investment choices are all reasons why it has become a popular brokerage firm. And because they offer everything under the sun from auto financing, home loans, and banking makes them a one-stop-shop.

My significant other has a checking and high-yield savings account through Ally and hasn’t experienced any trouble with their services.

Whether you’re looking to fund your retirement, place trades, or build long-term wealth through a managed portfolio, Ally Invest offers something to investors of all kinds. Determine what your investment goals are before deciding whether its services are right for you.

Get our best strategies, tools, and support sent straight to your inbox.

Sean Brison - Senior Editor Sean Brison is a personal finance writer based in Los Angeles, California. After spending the better part of his early forties educating himself on the subject and turning around his financial situation, he’s logged thousands of hours researching and writing on matters revolving around budgeting, investing, and retirement. He’s passionate about teaching others what he’s learned and has been a contributor to Listen Money Matters for over a year.
learn courses podcast popular toolbox