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Transform Your Finances: Betterment Review for Smart and Effortless Investing

Updated on March 21, 2024 Updated on March 21, 2024
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Simply Put: Betterment is a low-cost automated investing service. Their mission is to make investing simple, easy, and accessible to everyone. Customers gain access to a number of special features including tax-optimized portfolios, goal-based investing, and their retirement planning suite, which provides investment guidance before and after retirement - or whenever you hit FI.



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  • Tax-coordinated portfolios.
  • Low cost Robo-Advisor.
  • No account minimum.
  • Retirement Planning Suite.
  • User-friendly app and website.


  • Not for DIY-ers.

Betterment is an automated investing service that considers your age and risk tolerance to build an optimal portfolio. Their goal is for investing to take only a few minutes a month.

If you want to grow your money without spending a lot of time managing it, then Betterment is likely a strong fit for you.

Betterment is best suited for people who want stable long-term investments that beat the market average. They’ve built a ton of efficiencies into their platform, and as a result, they can whip traditional investment managers on cost. As a result, betterment is one of the lowest-priced robo-advisors in the industry.

The question: Is their platform as powerful as it seems?

Our goal is to teach you everything you need to know about Betterment investing, as well as what goes into building a successful portfolio with them. Spoiler alert: Betterment features like Allocation Drift and Tax Optimization matter.

If you want an in-depth analysis of the Betterment mobile app and its features, you’ve come to the right place.

Is Betterment good for beginners?

Betterment is an excellent option for beginners who are looking to start investing. As a robo-advisor, Betterment simplifies the investment process by automatically creating a diversified, flexible portfolio based on your financial goals and risk tolerance. In addition, their user-friendly platform makes it easy for novice investors to understand and manage their investments.

Additionally, Betterment offers educational resources and customer support to help beginners learn more about investing and personal finance. With low minimum investment requirements and a straightforward fee structure, Betterment is an accessible and convenient choice for those new to investing.

How Does Betterment Work and How Do You Use It?

Traditionally when you wanted to invest successfully, you would do two things. First would be a ton of research picking funds or individual stocks if you’re hardcore. Then you would make sure to diversify enough to avoid losing your life savings on a bad day.

You’ll also try to ensure your growth is aggressive enough so you grow your savings over time. Nobody wants to miss out on the boom or get destroyed by a crash.

At its core, this is the problem Betterment attempts to solve.

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Betterment portfolio projections
Betterment welcome screen, letting you choose where you want to get started.
Betterment has you decide how you want to set your allocation.
Betterment puts all your goals in a list.
A Betterment retirement goal page, with the Plan tab selected to show where you are now vs. where you want to be.

The first question you’re asked is, what goal are you saving for?

Are you trying to buy a home, retire, fill an emergency fund, etc.? Betterment reviews your goals and gives you a rough idea of how much risk they think you should take based on your age.

Since every decision you make automatically updates this sweet graph, you will always know what sort of growth you should expect or what adjustments you’ll need to make to hit your goals.

For example, if you’re trying to fill an emergency fund, they suggest you take it slow and recommend a 60/40 stock/bond split.

Betterment reviews all of these elements and, with complete transparency, shows you exactly what your risk level means through what your holdings will be:

Betterment Review - Portfolio Breakdown

This leads me to the secret sauce of Betterment – Modern Portfolio Theory.

Simply put, this is how they diversify and distribute your investment portfolio so that you earn the highest return with the lowest risk possible. Your asset allocation is divided between 12 classes.

If you’re a finance nerd like me, one of the first things you may notice is that most of the ETFs Betterment selects for you are from Vanguard. We’re as obsessed with Vanguard as we are with Betterment, and most of their choices are on our list of the top Vanguard funds. Badass. Their taste is impeccable.

ETFs are used instead of index funds because of their lower fees, superior tax efficiency, and low minimums. They’re used in all account types and are part of Betterment‘s investment strategy.

For example, Vanguard’s Total Stock Market Index Fund (VTSAX) has a minimum balance requirement of $3,000. Their ETF equivalent (VTI) is available at the cost of one share.

With ETFs, you’re getting the diversification of an index fund, but it’s traded throughout the day like a stock.

This is the better choice when using strategies like tax-loss harvesting (more on this in a minute). Betterment rebalances your portfolio automatically and also uses fractional shares. Let me explain why these are the bee’s knees.

Let’s say you want to buy a stock that costs $200 but you can only afford to spend $100. No problem. Betterment will purchase $100 worth of stock – and then split that purchase across the 12 asset classes in your portfolio.

None of your cash sits on the sidelines. Instead, your portfolio is optimized down to the last cent.

As you flip your risk slider between 0% and 100%, you’ll notice the fund weightings (and the number of funds) change.

I’d say that half the value of the Betterment app is in their execution of Modern Portfolio Theory, the fund choices they’ve made and how pleasurably easy it is to manage your money like this.

Betterment Fees, Features, and Competitors

From a bird’s eye view, here is how they stack up against the competition:

Minimum Investment:

Management Fees:

Get your first $10,000 managed free

Tax Loss Harvesting:

Portfolio Rebalancing:

Assets Under Management:

Minimum Investment:

Management Fees:

Invest your first $5,000 free, for life

Tax Loss Harvesting:

Portfolio Rebalancing:

Assets Under Management:
$10 billion

Checkwealth simple comparison Wealthfront vs Betterment vs. Wealthfront.

Investment AccountsIndividual and Joint Taxable accounts, Roth IRA, Traditional IRA, Rollover IRA, SEP IRA, and Trusts
Mobile AppYes; Apple iOS and Google Android.
Automatic DepositsYes; Schedule is flexible.
AdviceAutomated; Digital tier users can book a financial package call; Premium tier users gain unlimited access with Betterment's team of CFP® professionals.
Customer ServiceEmail - 24/7; Phone - Monday–Friday: 9:00 AM–8:00 PM ET & Saturday–Sunday: 11:00 AM–6:00 PM ET; Phone Number - (888) 428-9482

What is the average return on Betterment?

It’s important to note that the average return on Betterment investments can vary based on factors such as the specific portfolio, time horizon, and market conditions. Betterment builds diversified portfolios using low-cost exchange-traded funds (ETFs), designed to follow the performance of various market indices. As a result, returns typically align with the broader market performance.

Historically, well-diversified portfolios have generated average annual returns of around 5-8% over the long term, although past performance does not guarantee future results. Remember that individual experiences with Betterment may differ, as each investor’s chosen portfolio allocation, investment goals, and risk tolerance influence returns.

Historical Betterment Returns and Performance

Since the bottom of the stock market in February of 2009, the average Betterment portfolio returned 214.7% – and that is after the exchange-traded fund and Betterment fees.

Compared to the average private client investor, Betterment outperformed them by 78.7% in that same period.

Betterment Historical Performance and Returns

Betterment‘s average annual return over the past five years is 0.9% higher than its biggest competitor, Wealthfront. Simply put, Betterment delivers an intense bang for your buck.

A Retirement Planning Suite at Your Fingertips: Know When You Can Retire

If Betterment had a killer feature, this would be it. Most financial tools give much lip service to retirement and its importance, but few put their money (and talent) where their mouth is.

Betterment sets a high bar. They offer the most comprehensive calculation we’ve seen.

Betterment - Retire Guide


Don’t you have anything saved in your retirement account yet? No problem, push back your projected retirement age.

Can’t save enough to hit your spending goal? No problem; you’ll just need to adjust how much you can spend in retirement.

The beauty of answering the above questions is that you can understand if your actions are correct. If not, you can change course before it’s too late.

To be as precise as possible, Betterment goes all out.

Betterment - Retire Guide

Yes, Betterment offers the basics, like how much you make and when you want to retire, but every retirement calculator you’ve ever used does that. That’s the price of entry.

What impressed me is how they account for things like:

  • Existing assets
  • Cost of living 
  • How much income is needed in retirement

For example:

If you lived in Ames, Iowa (50010), Betterment‘s calculator says that your cost of living will be 4% less expensive than the national average. However, if you live in Hoboken, NJ, it’s 116% more expensive than the national average.

So, if you live in Hoboken, you’ll have to save a lot more if you want to continue living there AND retire there. Having Betterment break things like this down is eye-opening,

Good calculators give you an answer; great calculators make you think. This is a great calculator.

Retirement Withdrawals – So You Don’t Fail

Want to know something important that people talk even less about than when they can retire? How much they can spend in retirement?

Just because you save enough to retire, you still can blow it. So you need to know how much you can withdraw and how often so your nest egg can go the distance.

Betterment‘s Retirement Planning Suite maps it out for you.

They run a Monte Carlo Simulation, similar to what they do when you sign up and set your goals. This simulation is in reverse since you’ll be drawing down your account balance while trying to make it last through retirement.

You don’t need to guess what you can withdraw in retirement.

As you continue through retirement, Betterment will continually review and re-run this simulation and inform you, with an estimated 99% accuracy, how much you can safely withdraw.

Simply put, Betterment takes all of the guesswork out of retirement.

You’re also able to see the tax implications of a withdrawal or allocation change with their Tax Impact Preview tool.

Use Betterment Checking and Betterment Cash Reserve to Earn More

The average checking balance in the US is $8,100, and it earns 0.08% ($6.48) interest a year. That’s why Betterment created a new savings and checking platform.

With Cash Reserve, you’ll earn a competitive APY with Savings. As a result, you’re able to earn substantially more than your average bank offers.

How does Betterment cash management stack up against the competition?

Cash Reserve:

  • Competitive, high-yield APY
  • FDIC-insured up to $1 million (this article explains how they’re able to get a higher amount than the usual $250,000)
  • No account minimum balance
  • No fees on balances
  • Unlimited withdrawals (compared to a limit of six with most savings accounts)


  • Worldwide ATM fee reimbursement
  • Visa foreign transaction fee reimbursement
  • Tap-to-pay debit card
  • No account fees
  • No overdraft fees
  • No account minimum balance
  • FDIC-insured up to $250,000

Betterment Checking also comes with a brilliant blue Betterment Visa Debit Card when you open your account.

What’s this mean for Smart Saver?

Smart Saver will transition into Savings as Betterment will automatically upgrade your account. If you’d still like to mirror the Smart Saver strategy, create a general investing goal with a 100% bond allocation. Boom!

Cash Reserve comes with a few perks that didn’t apply to Smart Saver, including:

  • Competitive, high-yield APY
  • FDIC-insured up to $1 million (compared to Smart Saver which wasn’t FDIC-insured)
  • Faster withdrawal times (transferring money between your linked bank accounts now takes 1-2 business days instead of 4-5)

Betterment Cash Reserve, Cash Analysis, and Two-Way Sweep: The Perfect Trifecta

Betterment‘s Cash Analysis tool uses your past rate of expenses to determine how much cash you need to keep in your checking account. If you’re stashing too much or have too little, it will tell you. The idea behind it?

Your extra cash is money that could be earning more if it were in an account which combats the effects of inflation.

But simply knowing isn’t enough.

Perhaps the best part of Betterment Checking is their use of Two-Way Sweep. This automates the movement of money between your checking and Betterment accounts.

Your minimum balance covers your expenses while earning the highest interest rate possible. It also returns cash to your checking account when your balance runs low.

You can change the target balance for your checking account, and Betterment sends an alert before making the sweep, giving you the option to cancel the transaction.

Invest your Change with Smart Deposit

While there is support for scheduled monthly investments, one-size-fits-all doesn’t work for everyone. If you’re a contractor or self-employed, this should make you very excited.

With Betterment‘s Smart Deposit you can still invest on a consistent basis, but instead of focusing on an arbitrary date you can set a specific amount that triggers an investment.

Betterment Review - Smart Deposit

The most important part is that you can set a maximum deposit. If you set Smart Deposit to trigger at $5,000 and you get a $3,000 check in the mail, that doesn’t mean you want to send all $3,000 to be invested.

Smart Deposit is very easy to set up from your account and only needs to be configured once.

While Acorns is the first tool to focus on trigger-based investing, it isn’t nearly as sophisticated.

It doesn’t withdraw nearly enough for any serious retirement plan. Let’s not kid ourselves, investing the “change” by rounding up every transaction to the nearest dollar won’t save you much.

As per research conducted by the Federal Reserve, the average family makes 58.7 transactions per month across Cash, Credit, Debt, and “Other.” If every one of those were for $0.01, you’d only be investing $58 a month.

Amp Betterment Returns with Tax Loss Harvesting (TLH+)

Everybody talks about the monster gains they get when investing but few people talk about the cost of those gains.

When the tax man cometh.

Unless you’re the lucky 0.5% richest investors or 1% poorest, you will pay a 15% long-term capital gains tax rate. That means if you profit $1,000 you need to hand $150 over to the government for the privilege.

Betterment’s Tax Loss Harvesting tips the scales in your favor by harvesting the natural dips in the stock market as losses to weigh against your gains.

These micro-losses add up over time, and when it’s time for you to withdraw your investments it dramatically reduces your tax bill. It’s important to note that you never actually lost any money, it’s more of a clever paperwork process that you’d need a computer to accomplish. Betterment is smart like that.

While there is a lot of complicated logic behind the scenes which pulls this off, the concept is straightforward.

For every fund in your portfolio, Betterment has a similar secondary and tertiary fund that it can flip between. They are for all intents and purposes identical in their contents. They are just managed by different companies and have different names.


For example, VTI (Vanguard’s Total Stock Market exchange-traded fund) will get swapped with SCHB when the timing is right. You can read about it in all of its glorious detail in this Betterment white paper. I highly recommend reading it if you’ve been having trouble sleeping lately. It’s that good. Sorry, Betterment!

When your primary fund is at a point where it’s below the value you purchased it at, it is automatically sold and the identical secondary fund is purchased. This process is repeated as often as necessary.

Betterment outperforms the competition in this process by 0.99% as per that white paper.

Betterment Review - TLH Visualization

The result is more money in your pocket when it comes time to withdraw your investments. Could you do this on your own? Sure. Would you want to spend your time on this instead of going outside and having fun? Probably not.

In addition to TLH+ for your account, Betterment will also handle Tax-Loss Harvesting across all of your spouse’s linked accounts as well. This will help you prevent wash sales and keep more of your overall tax savings.

They also feature Tax Coordinated Portfolios. From the Betterment website:

Tax-Coordinated Portfolio optimizes and automates a strategy called asset location. It starts by placing your assets that will be taxed highly in your IRAs, which have big tax breaks. Then, it places your lower-taxed assets in your taxable accounts.

Our research shows that this strategy can boost after-tax returns by an average of 0.48% each year, which approximately amounts to an extra 15% over 30 years.

Betterment Review - TLH Sexyness

TLH+ with an IRA in all its glory!

Additional Portfolio Strategies


In addition to their goal-based, core portfolios, Betterment sweetens the pot with a few more investment options.

Socially Responsible Investing(SRI)

Invest in companies that align with your values. SRI emphasizes businesses focused on environmental, social, and governance issues.

In Betterment‘s words:

An approach to investing that reduces exposure to companies that profit from poor labor standards or environmental devastation.

SRI still maintains a globally diversified portfolio without affecting overall performance.

Goldman Sachs Smart Beta

Smart Beta seeks higher returns through increased, calculated risk.

Or, as Betterment tells it:

A Smart Beta portfolio sits somewhere between a passive and active investing strategy. It was created to help meet the preference of our customers who are willing to take on additional risks to potentially outperform a market capitalization strategy.

If your risk tolerance is high and you’re in it for the long haul, Smart Beta might be a better alternative.

BlackRock Target Income

Betterment‘s answer to capital preservation. A 100% bond portfolio with a goal of steady income paired with low risk. This portfolio lets you choose your income target between short-term and long-term fixed-income securities.

Charitable Giving

Donate your securities instead of cash! Betterment‘s Robo-Advisor will locate funds in your portfolio that you’ve held longer than one year to donate.

When you donate securities that have gone up in value to a charity, you pay zero capital gains come tax time. If charitable giving is your cup of tea, this might fit with your overall investing strategy.

Gain Access to Betterment‘s Financial Advisors

In addition to the number of features that come with parking your cash at Betterment, you also have access to a reservoir of financial advice.

Sometimes you just want to speak with a person and make sure everything is going according to plan – we get it. And with Betterment investing, you can do that. 

The real value-add with the financial expert tiers is that you will have people, in addition to computers, looking at your Betterment account for potential tax optimizations.

Financial packages currently offered:

  • Getting Started Package ($199): One 45-minute call with a licensed financial expert. A step-by-step tutorial that will set you up for financial badassity and show you how to make the most of your accounts.
  • Financial Check-Up Package ($299): One 60-minute call with a financial expert who will examine your investment accounts with a fine-toothed comb and look for ways to optimize your portfolio.
  • College Planning Package ($299): One 60-minute call with a Certified Financial Planner to get all your ducks in a row for your little one’s higher education.
  • Marriage Planning Package ($299): One 60-minute call with a Certified Financial Planner to secure a financial-friendly ride off into the sunset with your betrothed.
  • Retirement Planning Package ($299): One 60-minute call with a Certified Financial Planner that will provide you with all you need to know to live comfortably in your golden years (or whenever you hit FI)

If you’re looking for something more hands-on, Betterment‘s Premium Plan grants you access to unlimited financial support through their CFP team of professionals.

If premium plans aren’t your brand of bourbon, consider getting set up with an independent CFP professional through Betterment‘s Advisor Network.

TL;DR Betterment Review Summary

Betterment is a simple to use automated tool ideal for new and hands-off investors. However, what it accomplishes is by no means simple.

Under the hood, it’s a beast of a service putting traditional brokerages to shame with both its technological prowess and solid returns. As a result, they now have over 400,000 customers and $16 billion in assets under management (AUM).

Betterment is the largest and fastest growing Investing Robo Advisor.

Here’s a pro/con breakdown of the service from a birds-eye-view:

Betterment Positives:

  • No Trade or Withdrawal Fees: Should you fear these Betterment fees? Nope, there’s no transaction cost for touching your money. Add and withdraw money for free just like you would a savings account.
  • Easy Hands-Off Investing: You don’t need to do your research, monitor your investments daily, or worry about the tax implications of your actions. They take care of all of it. If you haven’t invested yet, or are nervous to get started on your own, this service is for you.
  • Cheap Portfolio Management: Most portfolio management services will charge you 1% for an equivalent service. Even LifeCycle funds like what Fidelity offers will cost 0.75% or higher. These are 3x-4x more expensive than Betterment without half the features.
  • Plot your Retirement with their Retirement Planning Suite: This tool takes your entire financial picture into account as well as helping you determine what you’ll need when you retire. It plots the whole thing out for you and helps keep you on track so you can be confident you’ll have what you need when the time comes. It’s deeply integrated into the entire Betterment service.

Betterment Negatives:

  • DIY Investing is Cheaper: As you’d expect, if you did everything Betterment did on your own, you’d save an average, 0.25% a year in annual fees. There is nothing stopping you from mirroring their allocation and monitoring it on your own. Savvy investors might find this more appealing than a set-it-and-forget-it approach.

Betterment: Frequently Asked Questions

Is Betterment Safe? What if Betterment goes out of business?

Betterment is SIPC insured so it’s as safe as any investment service.

That means your funds are protected in the unlikely event that Betterment was to shut down. You wouldn’t lose anything.

That said, I’d argue that the tools Betterment provides offer an additional layer of transparency and control that you don’t have with other services. If safe to you means having all the information you need to make smart choices, then Betterment is a safer, smarter option.

How does Betterment Make Money?

Betterment earns money from its annual fee: 0.25% for its Digital Plan and 0.4% for its Premium Plan.

That amounts to $2.50 a year for every $1,000 you invest with them through their Digital Plan.

Betterment is the most cost-effective Robo-Advisor and the fact that they are also the largest plays a huge part in their ability to maintain such low fees.

Who Owns Betterment?

Betterment Holdings, Inc. was established in Delaware on January 29, 2008, and it is privately owned.

How do you Close or Delete a Betterment Account?

They’ve got an article for that.

Is Betterment Legit?

You bet it is!

Final Thoughts

Betterment is a simple, automated, financial planning tool for both beginner and experienced investors. Their low costs, zero minimums, and reduced management fees make them a steal for the services offered.

Portfolios are optimized down to the last cent through tax-loss harvesting, automatic rebalancing, and fractional shares.

Betterment provides total transparency and keeps you on track with tools like their Retirement Planning Suite and Tax Impact Preview — this means you always know where you stand.

Take your hands off the wheel and let Betterment steer you toward financial independence!

Check out our candid conversation with Betterment CEO, Jon Stein. We’re not shy – we get into the hairy weeds on this episode!

Still hungry for more? Get schooled by Betterment‘s Director of Behavioral Finance and Investments, Dan Egan. In this episode, we dive deep into their investing philosophy along with opportunity cost and how it affects the way Betterment does business.

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Andrew Fiebert - Chief Nerd Andrew Fiebert is a thirty-something father of twins, data nerd, and has prior Data Engineer for Barclays Capital and iHeartRadio. He's spent the past six years growing this site into a multi-six-figure business with over 500 hours of free personal finance education that reaches over 1 million people every month. Andrew has a B.S. in Computer Science and has been featured in Quartz, Forbes, Business Insider, and The Telegraph.

Current Project: Making bloggers money with Lasso.
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