- Bird’s Eye View
- What Is Robinhood?
- Notable Accolades
- Getting Started
- Robinhood Accounts
- Robinhood Gold
- Get Free Stock: Robinhood’s Referral Program
- Low-Latency Trading Systems
- Is Robinhood Safe?
- Customer Support
- Education and Tools
- How Robinhood Makes Money: Some Criticism
- Cash Management
- Is Robinhood Right For You?
- Bottom Line
- Read These Next
When you attach the word “free” to anything you’re selling, you’re bound to attract attention. Your ears perk up at the mere mention of the word. Free laptop. Free jeans. Free lunch (although, I’ve heard there’s no such thing as a free lunch).
What about free trading in the stock market? Zero commissions on stock trades sound pretty good. Who wouldn’t want to trade stocks for free?
If you’ve been searching for a company offering commission-free trading and are unsatisfied with the offerings of Fidelity or TD Ameritrade, you may want to consider Robinhood. Why? Because that’s precisely what their platform offers – all from the comfort of your smartphone.
If the thought of trading stocks, options, and crypto – for free – makes your mouth water, you might want to take their service for a test drive.
In this Robinhood review, I’m going to show you who they are, the features of their investing app, and whether they’re worth your time.
Bird’s Eye View
- Individual Taxable Accounts
- $0 Robinhood Instant, $2,000 Robinhood Gold ($2k is a Federal regulation requirement to invest on margin)
- U.S. stocks and exchange-traded funds (ETFs)
- iOS, Android
Promos & Perks
- Receive one share of free stock with every person you sign up who funds an account (up to $500)
$0, $5 Gold monthly subscription
Get a free stock
Tax Loss Harvesting:
Assets Under Management:
6 million users, company valued at $5.6 billion
Invest for Free
Tax Loss Harvesting:
Assets Under Management:
Invest your first $5,000 free, for life
Tax Loss Harvesting:
Assets Under Management:
What Is Robinhood?
Robinhood is a FINRA-approved broker-dealer, founded in 2013 by Vladimir Tenev and Baiju Bhatt. These guys used to build trading software for financial institutions before they took a swing at a new business model – catering to low net-worth, ordinary investors with commission-free trades.
They didn’t warm to the idea that regular investors pay up to $10 per trade while large Wall Street firms pay next-to-nothing.
They took an alternative approach, making sure everyone has access to the same services as the wealthy. Their business model disrupted the system by leveraging technology to lower costs and encouraged heavier participation in the investing world.
Robinhood is an investing platform that lets you buy and sell stocks, ETFs, options, and cryptocurrencies. Their company was created to be approachable to both new and seasoned investors.
“A team of digital natives with deep financial expertise, backed by some of the world’s most notable investors. We’re on a mission to democratize America’s financial system.”
- Apple Design Award recipient (2015)
- Google Play Award for Best Use of Material Design (2016)
- Named Fast Company’s Most Innovative Company in the world (2016)
Robinhood is backed by $539 million in capital from top-notch investors DST Global, NEA, Index Ventures, Thrive Capital, KPCB, and Sequoia. Robinhood’s currently valued at $5.6 billion with six million users and is based in Menlo Park, CA and Lake Mary, Florida.
To fund your account, applicants must:
- Be 18 years old
- Have a valid social security number
- Have a legal U.S. residential address
- Be a U.S. citizen, permanent resident, or have a valid U.S. visa.
All required documents requested by Robinhood can be uploaded directly through their trading app. Take a screenshot and send. Simple.
You’ll have to link your bank account before you’re able to make any trades. Once you’ve answered a few simple questions (like your name, social security, and place of residence), you’re on your way.
Users gain access to Robinhood Instant, their most basic account. Instant users can invest in over 5,000 stocks and ETFs listed on U.S. equities exchanges, options contracts for exchange-listed stocks and ETFs, and a variety of cryptocurrencies including Bitcoin and Ethereum.
***Note: As of this writing (6/22/2019), only 39 U.S. states are supported by Robinhood Crypto. See their website for the full list. Robinhood Crypto isn’t a member of FINRA nor is trading cryptocurrencies insured by SIPC.
Assets currently supported through Robinhood Financial:
- U.S. exchange-listed stocks and ETFs
- Options contracts for U.S. exchange-listed stocks and ETFs
- ADRs for over 250 globally-listed companies
***Note: ADR stands for American Depository Receipt and is a certificate issued by a U.S. bank representing shares invested in foreign stock. It’s Robinhood’s way of giving you equity exposure in international markets.
Assets unsupported through Robinhood:
- Foreign-domiciled stocks
- Select OTC equities
- Preferred stocks
- Tracking stocks
- Mutual funds
- Bonds and fixed-income trading
- Foreign exchanges
Your dividends earned through stocks and ETFs get deposited into your cash account as Robinhood doesn’t support dividend reinvesting.
For a $5 monthly fee, customers can level-up their investing experience and gain access to features not included with Robinhood Instant. Gold does for account holders what a phone booth does for Clark Kent – supercharges them.
With a Gold account, customers have access to extended trading hours plus several premium features including:
- Bigger Instant Deposits to amplify your buying power. This is based on your portfolio value. The benefit here is you’re able to use more money immediately instead of waiting five business days for your funds to clear. It’s a tiered system. For example:
- Portfolio value is over $50,000; your instant deposit limit is 50,000
- Portfolio value is over $25,000; your instant deposit limit is $25,000
- Portfolio value is over $10,000; your instant deposit limit is $10,000
- $5,000 instant deposit limit for all other Gold users
- Professional Research from Morningstar. Morningstar is a credible independent investment research company. Gold members (smirk) get unlimited access to their high-quality stock research reports. Report analysis includes a company’s business strategy, fair market value, risk, and more. Currently, you can find these detailed reports on 1,700 stocks.
- Level II Market Data from NASDAQ. The data gleaned from NASDAQ shows you multiple bids and asks for any stock in real-time. The benefit is it lets users better determine the supply and demand of an equity’s market value.
“Level II data is unique because it shows more than just the best bid and the best ask on the market. It also shows the full depth of orders on the market, including quantities at the individual bids and asks.”
- Investing on Margin. Traders willing to carry additional risk may find a margin account appealing. Buying on margin means you’re borrowing money from Robinhood to buy more stocks. This practice lets you amplify your gains (and losses) by assuming a higher risk premium, and lets you buy immediately into the market without waiting for funds to clear.
Robinhood spells out investing on margin like this.
Imagine you have $2,000 in your account and own $4,000 of Apple stock. $2,000 of that stock is invested with your money while $2,000 you borrowed from Robinhood. If Apple stock decreases by 25%, your portfolio of that stock will drop to $3,000 in value.
But, because you borrowed $2,000 from Robinhood, you have to pay that money back. Your current portfolio value is now $3,000, but you owe $2,000. Your account value is now worth $1,000 upon repaying Robinhood.
***Pro-tip: Investing on margin is an advanced trading practice. Know the nuts and bolts of it before diving into the deep end.
Robinhood Gold has a free 30-day trial. If you’re unsatisfied, downgrade to Instant, and you won’t incur the $5 monthly fee. When upgrading to Gold, your first $1,000 of margin are included.
***Note: If you use more than $1,000 on margin, you’ll pay 5% annual interest on the amount (above $1,000) which gets charged to your account at the end of your billing cycle.
You’re also able to turn off the “invest on margin” feature if that type of trading isn’t for you and set borrowing limits to control the amount you invest on margin.
Robinhood offers fee-free options trading.Tweet This
For the seasoned investor wanting more skin in the game, Robinhood offers fee-free options trading. Did your ears perk up at the mention of “free?”
Options differ from stocks. Trading options let you control shares of a stock without owning them. They’re contracts between buyers and sellers. You can bet on whether the stock will increase or decrease in value.
Examples of advanced strategies you’re able to execute on Robinhood’s platform are:
- Credit, debit, and box spreads
- Iron condors
Placing option trades through their app can be done in a few simple steps. Tap the “search” function and enter the stock name; tap the name of the stock upon locating it; tap trade in the bottom right corner of the stock’s “Details” page, and tap “Trade Options.”
Navigating trades through their app are handled this way. Search the stock, tap the Details page, and click trade, buy, or sell.
Options trading carries no base fees, no exercise and assignment fees, and no per-contract commission. Free as [email protected]#.
These are available on a state-by-state basis, according to Robinhood. Cryptocurrency trading has found its way into 39 U.S. states under their platform, and that number continues to climb. Refer to their website for the full state list.
Currently, Robinhood supports these cryptocurrencies:
- Bitcoin Cash
- Bitcoin SV
- Ethereum Classic
Recall that Robinhood Crypto isn’t a member of FINRA nor is trading cryptocurrencies through Robinhood insured by SIPC. Proceed with caution.
Get Free Stock: Robinhood’s Referral Program
When you refer a friend who funds an account, Robinhood rewards you (and your friend) with one free share of stock. Stocks are chosen at random from their catalog, and values vary from $2.50 to $200 per share.
Referrals are handled directly through your app by tapping “invite friends.” Robinhood caps the amount of free stock you can get at $500.
Low-Latency Trading Systems
Robinhood constructed what they call Low-Latency Trading Systems into their software. What’s this?
Latency is the delay that happens just after you execute a transfer of data. It’s like when you’re manually shifting gears in a car. There’s a delay from when you push down the clutch, to the shifting of gears, to taking your foot off the clutch and back on the gas, accelerating. Then new dual-clutch technology came along and sped up the shifting process by reducing the delay.
Low-latency systems work similarly – by reducing delay.
“Their servers stream market data from exchanges in real-time.” Translation: faster execution.
According to Robinhood, some brokerage firms delay quotes upwards of 20 minutes and charge you for it. Robinhood gets it there faster at no additional cost.
You can also set up “Smart Notifications” to get important updates of everything going on within your portfolio. For example, you’ll get scheduled events like earnings, dividends, and splits.
Is Robinhood Safe?
Yes. Robinhood is a member of SIPC, and all account holders are insured up to $500,000 (including $250,000 for cash claims). Accounts are fully encrypted and securely stored using state of the art security measures.
Along with their inventory of articles about the inner-workings of Robinhood, if you want to get in touch with them, you’ll have to either email them or message them via social media.
Education and Tools
Robinhood’s research tools are limited to The Snacks: their email newsletter with highlights of the day sent straight to your inbox.
They offer both daily and weekly free subscriptions. Weekly newsletters recap the events of the past week while the daily gives its readers 3-4 top newsworthy stories every morning.
They also have a Snacks podcast which can be accessed through the link in your newsletter. This is Robinhood’s way of letting their customers keep up with market news.
They also feature a blog for the latest company news and offerings.
How Robinhood Makes Money: Some Criticism
If you look on their website, Robinhood says they make money three ways:
- Robinhood Gold, their margin trading service with a $5 monthly fee
- Interest from customer cash and stocks
- Rebates from market makers and trading venues
They’ve also received criticism for selling order flows. It’s reported that they generate substantial revenue by selling order flows to high-frequency traders.
This practice happens all the time in Wall Street with critics saying it tilts the advantage in the institutional investor’s favor, helping them to anticipate the market (but you can’t anticipate the market, can you?).
Similar to what Burton Malkiel said of The Odd-Lot Theory, where high-frequency traders try to anticipate the market by watching amateurs buy and sell.
Except for the investor who is always right, no one can contribute more to a successful investment strategy than an investor who is invariably wrong. Buy when the odd-lotter sells, and sell when the odd-lotter buys. – Burton Malkiel
Instead of sending customers’ orders to a stock exchange, brokers sell them to high-frequency trading firms.
It’s said since establishing its own in-house clearing agency in 2019, Robinhood’s revenue generated from selling to high-frequency trading firms has significantly decreased.
Robinhood looks to unleash a 3% savings and checking account (also said to be zero-fee based) in the future once they’ve ironed out the kinks with regulators.
Whether it’s FDIC insured remains to be seen. It’s possible it’ll be SIPC-insured which changes the rules and will be more like opening another brokerage account. Those details remain to be seen.
Is Robinhood Right For You?
What’s to Like
- No commissions on trades of stocks, ETFs, options, and crypto
- Fantastic UX/UI experience
- No minimum account balance (Robinhood Instant only)
- iOS and Android compatible
- Crypto and options trading (sophisticated options strategies supported)
What’s Not to Like
- Lack of account types (only individual taxable brokerage accounts at this time – no IRAs, joints, trusts, or 529s)
- Lack of investment types (no mutual funds, bonds, or fixed-income securities)
- Difficulty integrating other software (Personal Capital and Mint). I did see a Chrome Extension to connect Robinhood with Mint. Personal Capital requires you to create a Manual Investment Holding
Their trading platform lets users get started investing right away. The Robinhood app appeals to millennials or anyone conducting heavy-handed banking transactions on their smartphone. The trading tools make it easy.
It’s a seamless integration of people and technology. Costly overhead from big banks has forced ordinary investors to pay more in fees.
Fintech companies like Robinhood are wielding technology to the advantage of the ordinary investor. Or as Robinhood likens themselves: a technology-driven brokerage firm.
The critical consideration for anyone using the platform is what are your savings goals? If it’s for retirement or college (e.g., 529s), you might want to look elsewhere as Robinhood doesn’t support those features.
Frequent stock trading is a quick way to curb your wealth accumulation over the years because of the taxes incurred on your portfolio. It’s more costly unless you’re consistently beating the market. But history shows us trying to do this is a fool’s errand.
Diversification is key. While options, crypto, buying on margin, and day trading stocks can all have their place within your portfolio, it shouldn’t be the bulk of it. It’s hard to imagine building long-term wealth through this platform alone, using only the features Robinhood offers.
Commission-free trading is excellent. But remember, there’s no such thing as a free lunch.